U.S. Music Merchandise (of New York)

U.S. Music Merchandise (of New York)
U.S. Music Merchandise was a musical instrument distributor with an office on Broadway and a CEO called Carl Davidoff. They started before 1948 and were still in business in 1978, (but not it appears today?) When they were in business they had an own musical instrument brand called Sekova and this range included a Baritone Ukulele, (probably manufactured by Hoshino)